Ancillary Task: Album Cover Feedback

AUDIENCE FEEDBACK:

"I like the high quality image; it looks sharp and professional"

"The band name stands out from the cover as it is in a large, eye-catching font and is a different colour to the image"

"The costumes the band are wearing a typical of teenage clothing; skinny jeans, hoodie, sunglasses and t shirts".

"The layout is conventional of covers for albums"

"This is my faviroute of the album covers"




         


"The image looks too squished in and the band seem to look out of proportion"

"The image used stands out well from the brick wall background and appears almost 3D like"

"The clothing the band are wearing is conventional of indie bands; leather jackets and sunglasses and the lead singer smoking"

"The choice of font for the band name could be larger and in capitals rather than lower case to split the album cover up"

"The band name stands out from the cover as it is in a large, eye-catching font and is appears well in contrast to the colour of the sky"

"The image used could have showed the band closer to the camera through a mid-close up rather than a long shot as they seem distant from the cover"

"The costumes the band are wearing a typical of teenage clothing; skinny jeans, denim shirt, sunglasses, headbans and t shirts"

Audience Feedback: Music Magazine Album Advertisement 2

I placed my ancillary task which was to produce an album advertisement for a music magazine on the popular social networking site: http://www.facebook.com/ in the Media Coursework Photo's section of my profile and asked people that meet the requirement's of my target age group of teenagers to comment under the product on what they like, dislike and what could be improved about the album advertisement. I decided to create two album advertisements in order to allow my target audience to compare both and allow me to find out which they prefer and which is most conventional. This is the second  of the album advertisements that i have produced. This is a link to where the photo and the recieved comments can be found on my facebook profile: http://www.facebook.com/#!/photo.php?fbid=10150736297909923&set=a.10150697087854923.458544.726604922&type=1&theater

Audience Feedback: Music Magazine Album Advertisement 1

I placed my ancillary task which was to produce an album advertisement for a music magazine on the popular social networking site: http://www.facebook.com/ in the Media Coursework Photo's section of my profile and asked people that meet the requirement's of my target age group of teenagers to comment under the product on what they like, dislike and what could be improved about the album advertisement. I decided to create two album advertisements in order to allow my target audience to compare both and allow me to find out which they prefer and which is most conventional. This is the first of the album advertisements that i have produced.This is a link to where the photo and the recived comments can be found on my facebook profile: http://www.facebook.com/media/set/?set=a.10150697087854923.458544.726604922&type=3#!/photo.php?fbid=10150736293859923&set=a.10150697087854923.458544.726604922&type=1&theater



Summary of Audience Feedback for Album Advertisement

From placing both of my album avertisements on my facebook page and asking people to comment on them i have decided to use the first one based on the positive comments that i recieved; some of the comments that helped me make this decision were:

"The simple design and clear layout is a winner"

"The links are in proportion to the rest of the advert"

"The quotes work well in selling the album"

"The image fits in with the genre of music"

"The reviews and websites make it look professional"

Therefore i believe that this advert is most conventional and is the most appealing to the target audience out of the two due to it's conventional, clear layout and popular features of album adverts.

Ancillary Task: DRAFT Advertisement's for The Racoons Album

In order to gain feedback on my two ancillary task magazine advertisemnt posters, I posted both posters on my facebook page; http://www.facebook.com/#!/photo.php?fbid=10150736293859923&set=a.10150697087854923.458544.726604922&type=1&theate

and then posted asking people that meet the age of my target dempographic to comment. This would enable me to find out what people of my target audience think about the posters and lead me to further develop and improve the poster.

Analysis of a similar product using Audience Theory: Example - 'Watch The Sun Come Up'

Adorno's hyperdermic needle model suggests that the media injects a message into the passive audience.The message that is injected by this music video is that the singer; Example is lusting after a beautiful, idealised and picturesque girl. This is evidenced by the first shot being of the woman sleeping next to Example where he appears to be in love with her after gazing lovingly into her eyes. The camera focuses on the woman in the opening shot and shows her with long, blonde hair and the sun shining beind; this injects the message that she is the object of visual pleasure and is seen with bright, warm sunshine which influences the audience as a mass to engage with the video and accept the intended message. Blumler & Katz' Uses and Gratification Model can also be applied to this music video which suggests that the media satisfies different audience needs in four ways. The first way is Diversion; this is evidenced in the music video through the use of a tropical, picturesque holiday landscape of a beach which is seen throughout the video which provides the audience with an entertaining break from everyday life. The second need is known as Personal Relationships, which is where the audience watching this music video are intended to empathise with the singer, Example who wants to be with his female companion which forms a sort of social interaction. The third need is Personal Identity which is where the audience's identity are shaped by the media texts they consume and their responses to them. This would be shown in the music video as the audience who watch the music video would have a music taste of conventional mainstream, chart friendly, pop music and their response would be positive creating their own identity through the type of music they listen to. The final audience need that is satisfied is known as surviellance which is where the specific media of the music video provides the audience with information about the world setting around us which is evidenced in the music video which portrays a man and a woman falling in love with each other which is seen around the world.

Research Into Music Video Institutions

Music Video Institutions 

• Music video institutions are companies who help produce and fund music videos for their signed artists or bands. My target audience of teenagers commonly watch music videos everyday in order to keep up to date with new music or under the radar bands so we can discuss the video's socially with others. 
• Typically, new music videos are posted on to YouTube in order to start trends on the website which the target audience then share and copy the link onto social networking sites, such as; http://www.facebook.com/ and http://www.twitter.com/. The number of times that a particular music video is shared is representative of the video's popularity and success in appealing to the target audience. 
• Justin Bieber's debut music video for his single 'Baby' was posted on http://www.youtube.com/ on 19th February 2010 and has since had 722,077,183 views and 1,144,231 likes which clearly conveys the music video's popularity. YouTube also includes one click links to facebook, twitter, google mail and a link to buy the music video on http://www.itunes.com/ which shows the convergence of online media and the power it has.  

The main music video institutions are EMI Music, Sony Music ,Universal Music Group = Warner Music Group

EMI Music

• One of the world’s leading music companies; home to some of the most successful and wellknown recording artists. Through their own companies and network of licensees, EMI are able to serve their artists, consumers and partners all over the world.
• EMI Music brings artists and fans together by driving action and creating value wherever music is to beexperienced.
• Their record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol RecordsNashville, EMI Classics, EMI CMG, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and VirginRecords.
• Artists that are signed to EMI include Lily Allen, Bat For Lashes, The Beatles, Beastie Boys, LukeBryan, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Lady Antebellum, MassiveAttack, Kylie Minogue, Katy Perry, Pink Floyd, Corinne Bailey Rae, Sir Simon Rattle, Snoop Dogg, Tinie Tempah,Thirty Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams.
• EMI Music provides EMI’s list of artists – as well as independent labels and artists – with a global menu ofcommercial services and seamless access to expanding range of revenue streams and business models,including digital and physical distribution, sales, press and promotion, marketing, licensing, synch, brandpartnerships, live recordings and merchandising.

Sony Music Entertainment Inc

• Provides music labels and recordings of artists and international superstars.
• SonyMusic Entertainment Inc, was formerly known as Sony BMG Music Entertainment and changed its name to SonyMusic Entertainment Inc, in October 2008.
• The company was founded in 2004 and is headquartered in NewYork.
• It offers hip hop, country, classical, gospel, pop and rock archival recordings and labels.
• Sony Music is one of the world’s most well known music companies, as it includes ownership and distributionover music companies such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCAVictor Records, RCA Records, Legacy Recordings, Sonic Wave America and others.
• Sony Music’s featured artists include Avril Lavigne, Beyonce, Britney Spears, Chris Brown, Foo Fighters, FosterThe People, Glee, Jackie Evancho, Pitbull, Sade, Shakira, Willow Smith and many others.
• Sony Music has a worldwide distrbution access for music artists who went to be well-known around the globe,this consists of artisst promoting their music in different countries around the world to attract a good fan-base thatwill mainly stick behind them throughout their career.

Universal Music Group

• (UMG) is the world’s largest music content company with market leading positions, inrecorded music, music publishing and merchandising.
• The recorded music business discovers and develops recording artists and then markets and promotes tehirmusic across a wide array of formats and platforms.
• Universal Music Group’s publishing company, UniversalMusic Publishing Group, discovers and develops songwriters, in which they own and administer copyrights tomusical compositions for use in recordings , public performances and related uses such as films andadvertisements (through television, radio, posters, billboard and many more).
• UMG’s merchandising company,Bravado, sells artist and music branded products by multiple sales point such as fashion retail, live performancesand the internet.
• Artists that are signed to UMG throughout the world include North American Artists such as Akon, Mary J. Blige, Sheryl Crow, Busta Rhymes, Mariah Carey, JustinBieber, Nicki Minaj, Nelly, Jennifer Lopez, LMFAO and many more. European Artists include Duffy, BryanAdams, Adele, Taio Cruz, Cheryl Cole, Mumford and Sons, Florence + The Machine and many more. AsianPacific Artists include Vanessa Amorosi, Sa Dingding, Karen Mok, Will Pan, Alan Tam, Jacky Cheung, BernardFanning and many more.

Warner Music Group

• Home to a collection of the bestknown record labels in the music industry, which includes Asylum, Atlantic, Cordless, East West, Elektra,Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros and Word, as well as Warner/ChappellMusic, one of the world’s leading music publisher, with a catalogue of more than one million copyrightsworldwide.
• WMG comprises an array of businesses aimed at helping artists achieve long-term creative and financialsuccess by providing consumers with the highest quality music content available.
• WMG is engaged in the recorded music business (including artist services) and the music publishing business.
• Warner Music Group’s artists include James Blunt, Paramore, T.I, EmmyLou Harris, Kid Rock, Plan B, JoshGroban, B.o.B, Estelle, Bruno Mars, Janelle Monae and many more.
• These artists have become extremely successful through the guidance of Warner Music Group, in which most of these artists have published their music to a worldwide audience.