Analysis of a similar product using Audience Theory: Example - 'Watch The Sun Come Up'

Adorno's hyperdermic needle model suggests that the media injects a message into the passive audience.The message that is injected by this music video is that the singer; Example is lusting after a beautiful, idealised and picturesque girl. This is evidenced by the first shot being of the woman sleeping next to Example where he appears to be in love with her after gazing lovingly into her eyes. The camera focuses on the woman in the opening shot and shows her with long, blonde hair and the sun shining beind; this injects the message that she is the object of visual pleasure and is seen with bright, warm sunshine which influences the audience as a mass to engage with the video and accept the intended message. Blumler & Katz' Uses and Gratification Model can also be applied to this music video which suggests that the media satisfies different audience needs in four ways. The first way is Diversion; this is evidenced in the music video through the use of a tropical, picturesque holiday landscape of a beach which is seen throughout the video which provides the audience with an entertaining break from everyday life. The second need is known as Personal Relationships, which is where the audience watching this music video are intended to empathise with the singer, Example who wants to be with his female companion which forms a sort of social interaction. The third need is Personal Identity which is where the audience's identity are shaped by the media texts they consume and their responses to them. This would be shown in the music video as the audience who watch the music video would have a music taste of conventional mainstream, chart friendly, pop music and their response would be positive creating their own identity through the type of music they listen to. The final audience need that is satisfied is known as surviellance which is where the specific media of the music video provides the audience with information about the world setting around us which is evidenced in the music video which portrays a man and a woman falling in love with each other which is seen around the world.