From producing my questionaire I have found that the target audience demographic is a mixtue of both males and females. The average age of my target audience is beween 16-18 years old and therefore our aduiovisual main task must appeal to this age category. Thirdly, I asked the question; what genre of music do you listen to most? The responses recieved conclude that the most popular genre of music is Indie with 66.7% which was closely followed by 60% for both Pop and R 'n' B music. These three genres of music have connotations with teenagers and for example; teenagers who are into Indie music are identified as a subculture through their choice of clothing (check shirts and chinos) and interests; going to music festivals. The emergnence and combinaion of club/ dance/ electonic; bass pounding music has in the last year formed Dubstep which recieved 46.7%. This style of music is clearly associated with teenagers who enjoy clubbing and partying at the weekend. The fourth question that i asked was; do you read any music magazines? Suprisingly, 86.7% of the responses given were no; this was not the result i was expecting to get from the teenage demographic as myself being a teenager am subscribed to NME magazine and Q magazine. I then asked the target demographic what music channells do you want? The two most popular were Kiss and Viva with both having 50%. This result is conventional as the music that is played on these channell's is mainly Pop, R'n'B and Dance music which would therefore agree with the results of which music genre the target audience preferred. The third and fourth most popular were Chart Show TV and 4 Music with 42.9% of the vote; these channells also follow the conventions of the type of music to be aimed at the teenage audience of Pop and R'n'B. The joint least popular music channel's were Magic, Kerrang! and Scuzz. Magic is aimed at an adult demographic as they play "easy listening" and classical music which is not associated as popular with most of the teenage demographic. On the other hand, Kerrang! and Scuzz mainly play heavy rock and metal music and would be less appealing to the general teenage demographic and would only be popular with certain types of people who identify themselves as subcultures by dressing in a certian way and having certain interests. The sixth question i asked was how often do you watch music channells. The top response was Monthly with 40% which shockingly suggests that some of the teenage demographic do not bother keeping up to date with new music which seems suprising to me. The seventh question i asked was to do with the technical aspect of our main task; producing i music video. I asked what length of music video do you prefer and 80% of the results gained were 3-4 minutes long. When producing my music video; i have taken this preference into account as if a music video is worth producing then i also believe that it should be of a conventional length and be worth watching as a mini - movie. The eighth question i asked was which radio station my target demographic of teenagers listen to; both Radio One and Kiss recieved 33.3% of the vote. I was unsurprised by this as these radio stations play the most up to date, mainstream and chart friendly music which teenagers like myself are interested in. Heart radio also recieved 26.7% of the vote which also plays mainstream music as well as songs from previous era's, such as; the nineties and the eighties and has become a popular radio station with teenagers. The ninth question that i asked my target audience to answer was "What attracts you to CD covers?". I asked this question in order to increase the appeal of my own CD cover when producing my ancillary task. Some of the responses that i recieved included; "bright colours, band name, a good image, a good design, band logo's and a catchy title. When producing my own album cover i will take these responses into account in an attempt to meet the preferences and increase the appeal of my product to the target audience. The final question that i asked was; "What do you expect to see from a music video?" I asked this question in order to increase the appeal of my own music video when producing my audiovisual main task. Some of the responses i recieved included; "dancing, catchy music, good lyrics, relevance, a story related to the song, the band playing in a set location, great camerawork and production value". The response that i found most helpful was "a story related to the song"; therefore when producing my music video i will create a developing narrative that fits the song's lyrics and is interesting and entertaining for my target audience of teenagers to watch.
Thursday, 10 November 2011
Target Audience Research Questionnaire & Analysis
From producing my questionaire I have found that the target audience demographic is a mixtue of both males and females. The average age of my target audience is beween 16-18 years old and therefore our aduiovisual main task must appeal to this age category. Thirdly, I asked the question; what genre of music do you listen to most? The responses recieved conclude that the most popular genre of music is Indie with 66.7% which was closely followed by 60% for both Pop and R 'n' B music. These three genres of music have connotations with teenagers and for example; teenagers who are into Indie music are identified as a subculture through their choice of clothing (check shirts and chinos) and interests; going to music festivals. The emergnence and combinaion of club/ dance/ electonic; bass pounding music has in the last year formed Dubstep which recieved 46.7%. This style of music is clearly associated with teenagers who enjoy clubbing and partying at the weekend. The fourth question that i asked was; do you read any music magazines? Suprisingly, 86.7% of the responses given were no; this was not the result i was expecting to get from the teenage demographic as myself being a teenager am subscribed to NME magazine and Q magazine. I then asked the target demographic what music channells do you want? The two most popular were Kiss and Viva with both having 50%. This result is conventional as the music that is played on these channell's is mainly Pop, R'n'B and Dance music which would therefore agree with the results of which music genre the target audience preferred. The third and fourth most popular were Chart Show TV and 4 Music with 42.9% of the vote; these channells also follow the conventions of the type of music to be aimed at the teenage audience of Pop and R'n'B. The joint least popular music channel's were Magic, Kerrang! and Scuzz. Magic is aimed at an adult demographic as they play "easy listening" and classical music which is not associated as popular with most of the teenage demographic. On the other hand, Kerrang! and Scuzz mainly play heavy rock and metal music and would be less appealing to the general teenage demographic and would only be popular with certain types of people who identify themselves as subcultures by dressing in a certian way and having certain interests. The sixth question i asked was how often do you watch music channells. The top response was Monthly with 40% which shockingly suggests that some of the teenage demographic do not bother keeping up to date with new music which seems suprising to me. The seventh question i asked was to do with the technical aspect of our main task; producing i music video. I asked what length of music video do you prefer and 80% of the results gained were 3-4 minutes long. When producing my music video; i have taken this preference into account as if a music video is worth producing then i also believe that it should be of a conventional length and be worth watching as a mini - movie. The eighth question i asked was which radio station my target demographic of teenagers listen to; both Radio One and Kiss recieved 33.3% of the vote. I was unsurprised by this as these radio stations play the most up to date, mainstream and chart friendly music which teenagers like myself are interested in. Heart radio also recieved 26.7% of the vote which also plays mainstream music as well as songs from previous era's, such as; the nineties and the eighties and has become a popular radio station with teenagers. The ninth question that i asked my target audience to answer was "What attracts you to CD covers?". I asked this question in order to increase the appeal of my own CD cover when producing my ancillary task. Some of the responses that i recieved included; "bright colours, band name, a good image, a good design, band logo's and a catchy title. When producing my own album cover i will take these responses into account in an attempt to meet the preferences and increase the appeal of my product to the target audience. The final question that i asked was; "What do you expect to see from a music video?" I asked this question in order to increase the appeal of my own music video when producing my audiovisual main task. Some of the responses i recieved included; "dancing, catchy music, good lyrics, relevance, a story related to the song, the band playing in a set location, great camerawork and production value". The response that i found most helpful was "a story related to the song"; therefore when producing my music video i will create a developing narrative that fits the song's lyrics and is interesting and entertaining for my target audience of teenagers to watch.
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