KEY TO A SUCCESSFUL MUSIC VIDEO:
The main purpose of a music video is to promote a single or album released by an artist/band. If or when the music video is affective and appealing, the video is used as a marketing tool to gain album purchases, downloads, fans and popularity.As a result of a successful music video the artist/band will gain financial investment from their record label. THE DEVELOPMENT OF MUSIC VIDEO'S:
Over time; music video's have become arguably less related to the songs themselves; some video's of the 21st century are not at all relatable to the song's title or the lyrical messages within them. However, many artists still see a music video as a companion of the same importance as the song itself; one noteable music video that supports this is Taylor Swift's 2008 single 'LoveStory' which follows the same concept throughout the video from the lyrics; "it's a love story baby just say yes". The video follow's two protagonists in a romantic setting which is typically a video that is aimed at a target audience of teenage girls who dream about falln in love, similar to the events in the video. In my opinion, music video's should at least have some importance and relevance to the overall message of the song. TYPICAL NORMS OF A MUSIC VIDEO:
- Appearences from the artist/ band
- Live performance from the artist/ band
- Development of a narrative to make an impact on the audience
- Relevant video and lyrical meanings
- Typical and relevant costume related to the video's target audience: nice clothes and make-up in relation to a female target audience who aspire to be like the artsist
- Dance routines are very common in music videos of specific genres, mainly pop. It's also common that the artist(s) act in the video as characters as the narrative unfolds.
- There are no real set guidelines to a music video.
- Trends within specific genres occur
- Diverse
- Individual taste
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