Focus Group Research Four: Album Cover Analysis 'Olly Murs - In Case You Didn't Know'

1. What works well in this album cover?

• The typography (font and letter) style appears like a stencil in a sketchbook which is related to the teenage target audience.
• The artists' name appears in the primary optical area of the page in the center which creates a good cover composition which is a conventional layout of most conventional pop album cover's.
• Eye-catching & bright colour scheme which would stand out in a music shop; also the use of vibrant colours on the cover is similar to the artists visual imnagery in his music video's.
• The house style of 'Olly Murs' shows continuation as it is featured on all of the artists' single and album covers which creates a type of brand image.
• The use of mise-en-scene through costume is easily relateable to the teenage target audience of males who see 'Olly' as having a good style who choose to dress similarly in chino's and shirts. The image also appeals to the female teenage target audience who have a crush on the the artist.

2. What does not work well?

• The text seems to take up most of the album covers' composition and draws the attention away from the actual imaghe of the artist which should be the most important item on the cover.
• The artist 'Olly' appears insignificant to the overall layout of the page as it seems as though he has just been squished in.

3. Does it make you want to buy the album?

• No - slightly irrelvant to music itself as it's just a man sitting down which has no importance to the album concept.