Monday 21 November 2011

Focus Group Research Two: Sean Kingston 'Party All Night'



1. What stands out to you from the music video?
  • Comic book font showing song lyrics relating to teenagers 
  • Teenager related costume - hi tops/ baseball jackets - youth fashion 
  • Good use of location - house party - related to teens 

2. What do you think works well?
  • Circular narrative - wake at 10 then party then sleep at 10 - constant teen partying 
  • Slow motion effect - freeze time at party to break up narrative and emphasises the drama
  • Link to 'The Inbetweeners Movie'; song featured in the film - increases the songs popularity as film and song are both related to a teenage target audience 

3. What could be improved with this music video?
  • Better colour scheme as mostly dark and yellow - more silver and gold 

4. Does the music video appeal to you as a teenager?
  • Yes - teenagers like to sleep all day and party all night

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