Album Cover Analysis One: Rizzle Kicks 'Stereo Typical'

The title of the album ‘Stereo Typical’ is challenging social stereotypes; presumably adults misconceptions about teenagers. This is related to the teenage target audience who also suffer then same negative stereotypes that they are unintelligent, useless and a burden to society. The title is split in to two as “Stereo” is relative to the music industry as this is the item music is sometimes played out of. Also, the background of the title is written on a page of the type of notebook students use – this further relates it to the teenage target audience. 

The image used is a mid shot which shows both members casually sitting down; this connotes a relaxed sense to the teenage target audience. The costume chosen also gives  a carefree and relaxed attitude to the album cover as the singer’s are wearing plain grey hoodies with minimal white t shirts – this type of clothing is often associated with lazy and stereotypical teenagers. This casual implication is also furthered by the vacant look on the artists’ faces; which is possibly used as a portrayal that teenagers are unfairly misjudged as unintelligent layabouts by challenging the stereotype. 

Following the principle of thirds theory; both singer’s faces are placed directly in the centre of the cover which emphasises their importance on the album cover. The use of a plain background of white gives the idea of a “blank canvas” for the artists to use their imagination by creating songs that are relatable to the average teenager. 

The overall layout of this album cover is conventional as it firstly gives the name of the band and then the album title, below this is an image of both singer’s in the band which is the first item from the cover that is seen by the viewer from the “route of the eye”.