Focus Group Research Six: 'Florence & The Machine - Ceremonials' Album Advert

1. Works well in this album cover?

• Stylish typography "CEREMONIALS" written in a eye-catching regal kind of font.
• Mirror image; typical of Florence's unconventional style which is reflected on the album cover
• The release date of album appears on the cover which helps the teenage target audience to identify with when the album is set to be released and is a conventional feature of typical magazine album adverts.
• The weblink enables fans of the band to gain more information about tour dates, merchandise and music videos which is a typical convention of album advertisements.
• The record company label is placed in the terminal optical area of the page in the bottom right corner as it is not the most significant item however it does allow readers to access more albums from different artists in the same 'Island' label.
• A brand identity is established through using the same typography for the artists' name as on her debut album cover; this is conventional as the artist can be easily identified trough the use of continuation. 
• The artist; Florence is wearing make up and her costume is a silver, sparkly dress - this emphasises the singer's femininity and enables the female teenage target audience to copy her style. 
• Mid shot image related to the album title 'Ceremonials' as she looks glamorous and dressed up

2. What does not work well?

• Slightly boring - not much of a narrative, doesn't look very happy.
• Florence isn't really showing any emotion as her eyes are closed 
• The message behind the cover is quite ambiguous and difficult to understand. 

3. Does it make you want to buy the album?

• No as the cover isn't very eye-catching and can be further criticised for not showing a clear narrative.
• Wouldn't buy the album based only on the front cover; prefer to listen to the songs first.