Focus Group Research One: Cher Lloyd 'Swagger Jagger'

I gathered a small group of teenage students that would be my target audience to find their views on existing music videos, album covers and album poster adverts. I have conducted this "Focus Group" research in order to help me to create a relateble, apealing and conventional product for my main tasks.


1. What stands out to you from the music video?

• The colours and costume stand out as they are bright and eye-catching
• The video is fast paced and can be related to teenagers. 
• Cher's costume is fitting to the song as it says "Swagger Jagger" 

2. What do you think works well?

• Different locations to relate to different parts in the song; club area with teens partying. 
• Special effects through animation to relate to a young audience but sometimes over exaggerated. 
• Many teen related props and costume - mobile phone's, speakers, hi tops, chinos & hoodies 
• Use of social networking sites in the song - "you can't stop you tubing me, tweeting me"- relatable to modern teenage audience 

3. What could be improved with this music video?

• More of a narrative story related to the song as it seems slightly random. 
• The ending as Cher's just walking down the street on her own after partying with loads of teens; this emphasises the fact that the events in the video are not real and is represented through a dream. 
• The video could be more grown up as it seems quite childish just dancing and partying

4. Does the music video appeal to you as a teenager?

• No - childish animation,  minimal narrative